2020 smart light pole industry analysis: corporate giants enter the game to accelerate industry development

　　The construction and operation costs of smart light poles are relatively high. The full realization of the value of this new type of public infrastructure needs to be based on a large-scale layout and requires a large amount of long-term and sustainable capital investment.

　　The expansion and innovation of profit model can achieve sustainable development. In the past, the light pole company only sold light poles. Now in addition to selling light poles, it also has follow-up operation and maintenance income. The income is more diversified and the sustainability is enhanced.

　　Smart light poles mainly include main body maintenance income and video surveillance rental income based on corresponding functions, small and micro base station rental income, charging income, advertising income, parking manhole cover management income, convenience service income, and data collection income.

　　In the short term, the number of participating companies is increasing, and the types of companies are diversified. Smart light poles involve related companies such as the Internet of Things, smart cities, and urban security. Giants such as Alibaba, Tencent, Huawei, and other industry companies have tried to enter the smart light pole industry.

　　The number of smart light pole companies that have actual products and can implement them to achieve performance has grown from 5 in 2015 to 40-50 today. The number of companies has increased by more than 60% in the past three years.

　　 There are various types of enterprises, and their development models have their own choices. Companies currently entering the field of smart light poles mainly include: street light companies, street light pole companies, control system companies, and communication companies. Various related companies in the ecological chain actively cross-border and share the dividends of smart light pole development.

　　The smart light pole field may attract more companies in the field of cross-border layout in the future, and the types of companies will be more diversified, such as display screen companies, charging pile companies, etc.

　　In the traditional light pole industry, there are many competitors in the industry and the market concentration is relatively scattered. Mainly due to the low technical barriers and serious product homogeneity; the second is the low unit price and the relatively high unit price of transportation costs, which are generally supplied by local suppliers, and local manufacturers have geographic advantages in participating in bidding and procurement, forming a large number of local street light pole manufacturers .

　　 The number of companies in the lighting industry has shown a negative growth of -1.6% in 2019, mainly due to product homogeneity, corporate competition and reduced profit margins, fewer new entrants and poorly managed companies are exiting. As one of the subdivisions, street lighting is also facing this problem today.

　　The smart light pole industry is still in its infancy, and the market concentration will gradually increase. Mainly due to: First, the high integration level, the need for a software technology platform, and the increase in technical barriers; the second is the increase in unit price, which is much higher than that of ordinary street light poles, and the transportation cost is low. Technical barriers and geographical advantages no longer cause local street light pole manufacturers to fail. Then it has a competitive advantage.

　　 giants enter the game to accelerate industrial development. For Alibaba, Tencent, Huawei, etc., the light pole industry is a hardware industry, with a low rate of return, and functional integration involving multiple different industries. In the future, more cooperation models with other companies will be adopted. Giant companies have their own strong scientific and technological strength and commercial cooperation resources, which can effectively promote industrial development and the gradual formation of industrial standards.

　　 With the continuous development of the smart light pole industry and more and more manufacturers enter, the giants will propose a higher scale of cooperation and related smart light pole enterprises Requirements, to give birth to the future industry to focus on the leader.